Patrón
Francisco Soltero,
Jaime Orendain of Tequila Arette and me at lunch in Guadalajara. Francisco was
the Director General of the CNIT - The Mexican National Tequila Chamber- at
this time. He is now Director of Strategic Planning and Public Affairs for
Tequila Patron. He is on my left. He invited me to come to Hacienda Patron to
visit him and since I am the Ambassador of Tequila of the CNIT and a personal
friend I gladly accepted the invitation.
This is the
"patio", the place where the harvested agave is placed ready to go
into the oven. There are 1300 employees at the distillery including the
offices and bottling facility. Francisco tells me that Patron has a
"people centered" approach to accomplish their small batch,
artisanal, hand made, traditional tequila. At more than 2 million 9 liter cases
a year production this is a challenge. 70 trucks a week carry Patron to the US.
This comparison was unique for me. The undercooked agave was watery and tasteless. The over cooked agave was concentrated in flavor like dried fruit. The middle sample was sweet and juicy. All is kept clean and orderly to avoid smells and bacteria. There are routinely tours of the distillery being conducted. There are 2 shifts a day in the plant. 60 hands touch the product along the way.
This is the
"tahona" where the cooked agave is mashed. The sweet juice from this
is mixed with roller mill juice extraction at a ratio of about 1 to 1. To
achieve enormous volumes and still retain a "hands on" approach there
are modules made up of ovens , milling, fermentation and distilling.
There are 5 modules of 6 ovens each, 2 tahona a, 39 wood fermenters and 11
stills.
This is Julio my guide showing me the wooden fermentation tanks. They
use their own proprietary yeast. The copper stills are in the background. In
between first and second distillation the "ordinario" is filtered.
The water used in fermentation is from Patron's own well. Water is important
since it makes up a large part of what goes into the fermentation tanks along
with the sweet cooked agave juice and yeast.
The roller mill
extracting juice from the cooked, shredded agave.
Part of the purification process of "vinasas" (that liquid
left over after distillation which can be harmful to the environment). Patron
has a strong desire to be careful with environmental matters.
The agave fibers left
over from production are composted to break them down to be used as soil
enrichment. This is part of the respect that Patron expresses.
This respect is also evident in,
- the treatment of the employees
- the neighbors, Patron has programs in Atotonilco -the city in which it is
located- which support needy children , a food bank and education for growing
one's own food
- on the day I visited Francisco had been to the city of Atotonilco to plan
development of tourism for the city to bring in income
- the relations with "agaveros"- the agave farmers-by having fair
agreements with them for future agave prices
Casa Patrón
This is Julio and
Francisco outside of "Casa Patron". I may have been one of the first
visitors to this facility. It is a distillery that used to be owned by Tequila
Viejito and is now part of Patron production. This is in a residential
neighborhood of Atotonilco that grew up around the plant. The respect for the
neighbors is important.
The "patio" of Casa Patron. Everything is clean and maintained.
An oven at Casa
Patron, notice the screen door. Something I've not seen before having visited
scores of tequila distilleries.
Roller mill at Casa
Patron.
Wooden fermenters at
Casa Patron. The 55% abv tequila from here is transported to Hacienda Patron to
be blended with Patron made there.
Here we are doing a
comparative tasting at the Hacienda Patron. One sample is 100% roller mill
tequila at 58 % abv and the other is 100% tahona tequila at 55%abv. For the
standard line of Patron the 2 are mixed together. The 2 are definitely
different. Between Julio, Francisco and I we had different favorites. We knew
which was which while comparing and this undoubtedly influenced me and I
suspect the others too.
The Hacienda is completing construction on a hotel to
receive guests and is expected to be done this summer, 2016. It is on the
grounds of the Hacienda and should be as extraordinary as the tequilas that are
produced there.